As someone who was named after a character from a popular Christmas movie, nothing gets me more jolly than the holiday season. And in 2024, I had the opportunity to conceptualize Silver Jeans Co.'s holiday photoshoot.

With the power of teamwork and holiday spirit, we nimbly created content that felt effortlessly vibrant, cool and festive without feeling overly "christmas-y".

Through this project, I was able to dive more into art direction and help guide the visual concept from pre-production to realization.