As Riot Games' agency content creation team, we were tasked with conceptualizing, pitching and delivering monthly social content across the main Riot Games social media accounts.
With over 150 million active monthly players across all of their games, we made sure our ideas were community focused and kept the party going from holiday specific content to evergreen templated posts. Below are a couple of posts and templates we made that drew in significant social impressions.
To start, we have a monthly newsletter templated post. The format of this post is an X article that highlights Riot Games' community through fanart, recorded game clips and activations.
Next we have another evergreen template where we feature notable players within the Riot Games community.
Below is a revamped version of the template we just saw. I redesigned the template with Riot Games' new brand guidelines and they still use this template today!
Finally we have a post we did for Lunar New Year where we asked the community to comment with their favorite character and we would predict if their Year of the Snake will be a lucky one in-game.
