From post-apocalyptic vampire sisters to bedtime stories with Nick Jonas, Audible’s catalog knows no bounds. Getting the opportunity to create social content that showcases all of these world-bending titles and genres was such a treat. The platforms that I created for are Instagram (In-feed and Reels), Facebook, X and TikTok.
Our monthly deliverables are typically 20-30 assets globally plus 20-30 assets specifically for the US channels that feature audiobooks while speaking to the trending global topics of the given month.
The creative workflow for monthly content is generally organized as such: get briefed on trending topics and audiobooks we will be featuring, brainstorm visual execution of assets, build assets, client review and finally adjust assets per client feedback.
