Gift Cards

I was tasked to design new plastic gift cards. These would be sold in RYU Apparel's physical stores as well as given at promotional events. The main needs for the card’s design was to have space for a QR code, a promo code, a clearly visible amount and room to write fine print.

Stickers

RYU wanted to revitalize their packing stickers. Typically when they ship orders for online purchases, they include a branded RYU sticker. This sticker was pretty outdated with their old branding. Therefore, I was asked to design new ones. Here are the stickers I created using RYU's new Illuminating Yellow color.

Printed Booklet

For investor events or PR packages, RYU uses these printed booklets (5" x 7") as an introduction to their brand. The booklet includes a short description of RYU Apparel, their awards and accolades and room to write personal messages when packing a gift for a notable recepient.

Posters

Here are two of my favorite window clings (36” x 48”) I designed for RYU’s physical stores. These really showcase the main colors of their brand: Illuminating Yellow, white, black and their Sand color.

Window Vinyl

Below are the largest scale window vinyls I have ever created (142.5” x 101” each). The concept behind these were to push the idea of winter nature to the max and to create holiday appropriate designs that would last the whole winter while not falling into stereotypical Christmas aesthetics.

These were full window vinyl stickers that were directly installed onto the store’s windows.

Wayfinding

These are a couple of floor vinyls I made for RYU Apparel’s 2021 Black Friday Sale. Take note that the grey background on the mockup below is actually transparent. I used the grey here for better visibility on the yellow text. In-person, the semi-transparent vinyls were placed on dark wood or concrete floors in RYU’s physical stores.

Hangtags

Lastly we have a couple of in-store product hangtags I designed. The design is meant to have two hangtags stacked on top of each other.